Pam Foster – How to Write Video Scripts

How to Write Video Scripts: Earn $200 to $500 per Scripted Minute for Short, Fun, and Simple Script Writing Projects is your opportunity to master the core skills you need to write great video scripts for any client, in any market (or even for yourself).

How to Write Video Scripts takes everything Pam has learned about writing effective, entertaining video scripts over the last FOUR DECADES — and distills it all down into one easy-to-follow, learn-at-your-own-pace writing program.

It’s a 10-part “all-in” program covering all the foundational basics and format-specific video script writing techniques you’ll need to get up and running as a video script writer fast, including:

• Which text-based writing secrets translate directly to video script writing (and which rules you’ll want to break)…
• The “4 Es” of video script writing to use so you can create maximum emotional impact in your scripts…
• The five main types of video scripts (and how you can find success with each one)…
• What to do to cover the audio and visual needs of your script so every piece ADDS rather than taking away…
• How to make your video scripts mobile friendly and fun (super important since eMarketer reports that more than 75% of all videos are played on mobile devices!)…
• An AWAI-exclusive 10-point video script checklist to make sure your finished scripts are polished, professional, and ready to produce…

What You’ll Learn In How to Write Video Scripts?

LESSON 1: The Hottest Marketing “Trend” That Needs You Now

Yes, “trend” is in quotations because this is no passing fad — it’s here to stay! That’s why this lesson focuses on rounding out your understanding of why RIGHT NOW is such a fantastic time to be learning to write video scripts (and why companies are happy to pay $200 to $500 per scripted minute for short video scripts).

You’ll even learn how you can build your own video “Swipe File” to provide you with endless inspiration and confidence when working with clients and unlock some of the some of the fun, extra benefits that come with doing video script work.

LESSON 2:The Core Principles of Video Scripts That Work

Video scripts rely on a set of core principles to accomplish their goals. Once you know these fundamentals, you can approach any video script writing project with confidence… and that’s not all…

LESSON 3: Video Script Formats,Types, and Elements

You’ll also be introduced to the tactics that make viewers excited and even thankful they watched your video. From creating fascinations to the “4 Es” of video, this lesson gives you the foundations for success with any type of video script.

It’s time to get tactical! Here, you’ll be introduced to the three types of video script formats — classic table, running screenplay, and storyboarding — and get downloadable templates for each one.

You’ll also get familiar with the five most common types of videos businesses want (sales videos, explainers, helpful how-to videos, customer proof videos, and culture/branding videos). Plus — and this is where things get really fun — you’ll learn how to write audio and visual cues into your scripts, stepping into the director’s chair as you imagine how your video script will come to life.

LESSON 4: Video Type 1 — Short Sales Videos

Short sales videos are in demand! According to Wyzowl, 41% of companies say they make sales videos, and almost 90% of sales professionals use video to qualify leads, engage prospects, or influence deals.

In this lesson, you’ll learn how to deliver effective short sales scripts, including both “branding” style soft-sales videos and more traditional direct-response sales videos. Loaded with examples and line-by-line script breakdowns of proven winners, this lesson will make you eager and ready to take on your first sales video project.

LESSON 5: Video Type 2 — Explainer and Demo Videos

A well-written script is the key to a successful explainer video, notes marketing expert Neil Patel. He’s not wrong. Short yet powerful, these “what is it and how does it work” videos can have a dramatic impact on user understanding and sales. In fact, according to Wyzowl, a staggering 98% of users say they’ve watched an explainer video to learn more about a product or service.

With multiple examples of all three of the popular explainer styles, this lesson ensures you’ll be able to help companies get their messages out clearly and set yourself up for a near-endless stream of follow-up work.

LESSON 6: Video Type 3 — Helpful How-to Videos

Almost any time you start a search with “How do I…” or “What’s the best way to…” you’re going to come across a helpful how-to video. Often running longer than other script types, these step-by-step guidance videos help viewers demystify everything from crying babies to drooping plants and fix everything from stained shirts to clanking engines.

In this lesson, you’ll find multiple examples of great how-to videos AND priceless resources for coming up with how-to video scripts of your own. Useful for ANY client in ANY niche, these how-to videos can be public-facing or your ticket to “behind the paywall” for lucrative projects creating corporate training, onboarding, and even the wildly popular webinar and webinar replay scripts.

LESSON 7: Video Type 4 — Customer Proof Videos: Case Studies and Testimonials

Companies love to get happy customers in front of a camera! They know that when you can bring customer successes to life through video, you can make more of an impact than you might through print ads, social media posts, or web pages.

Here, you’ll master the core story format of proof and testimonial videos, pulling in the 4 Golden Rules of Testimonials and the power of a hero’s journey. You’ll even get 15 open-ended questions and prompts to help spark powerful stories and special guidance to ensure all your testimonial scripts comply with the legal and search engine rules for showcasing customer endorsements.

LESSON 8: Video Type 5 — Company Culture/Branding Videos

Right now, company culture and brand values are HUGE influences on where people choose to shop, which software programs they use, and even where they work. Consumers and prospective employees alike want to be crystal clear what a company is all about — and firms are willing to spend big to ensure the right message gets across.

In this lesson, you will learn how to tap into a company’s culture and values so you can bring their stories to life in the right way. You can be serious or highly creative here — and with examples of video scripts for internal audiences and external branding and recruitment, this lesson will have you ready to dive into the high-end potential of culture and branding scripts.

LESSON 9: Polishing Video Scripts and Your Assignment

This is a hands-on lesson — with a twist!

In this lesson, you’ll prepare your first complete video script. Not just as a “for practice” exercise… this is your chance to send your script into our professional review team and get personalized feedback on your work.

Even better?

If our reviewers like your Video Sales Letter (VSL) script and feel our marketing team should produce it, we’ll contact you and pay you for it. Either way, you’ll have a polished video script sample for your portfolio!

LESSON 10: Get Clients for Video Script Projects!

In this capstone lesson, you’ll learn how to put your new video script writing skills in front of clients who are eager to hire you ASAP. But it might not be who you think…

Learn to save time (and make more money) by going after only the right kinds of clients. You’ll also discover two powerful allies who can send lucrative referrals your way… and four ways to attract clients and the magic that happens when you put your new video script writing skills to work in your own client-attraction systems.

Sale Page: Pam Foster – How to Write Video Scripts

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