Andy McCotter – Competitive Intel Market Research

Andy McCotter – Competitive Intel Market Research

Become great at competitive intel & market research

Learn how to build a world-class competitive intelligence program – regardless of your company’s size or resources.

After taking this course you’ll…

• Understand how to gather up-to-date information on your competitors.
• How to conduct an effective win/loss program.
• How to collaborate with marketing to establish proactive competitive displacement campaigns.
• How to get a seat at the table for strategic company initiatives.

This course is essential for you if…

• You work at a startup and are an underdog in your industry.
• You want to increase your visibility within your organization.
• You’re a Product Marketer in pursuit of rounding out your expertise of the function.

This course is NOT for you if…

• You are unorganized. Competitive intelligence requires you to evaluate dozens of vendors, and maintain multiple internal systems.
• You don’t work well under pressure. Competitive pressure can be very intense.
• You already have an established and effective competitive intelligence program.

About

Andy McCotter-Bicknell

The creator and owner of ZoomInfo’s competitive intelligence program. ZoomInfo is the world’s leading go-to-market engine — ranking #1 in 27 G2 grids as of Summer ’21.

Competitive intelligence has the power to influence every aspect of a company. His competitive intelligence program has contributed to six acquisitions and dozens of seven-figure deals.

Sale Page: Andy McCotter – Competitive Intel Market Research

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