Bill Schley – The Brand Titans Master Course

Bill Schley – The Brand Titans Master Course

Description of The Brand Titans Master Course

These days, EVERY business needs a Brand. Every single business.

In a moment, I’ll show you how your business can leapfrog over your competitors, whether you’re big or small.

But first, look at how powerful Branding is WHEN IT’S DONE RIGHT, and why you want to follow in the footsteps of the BEST BRANDERS, EVER—

Take Fred Smith, who got a C-minus from his economics professor on a paper he turned in for a new business idea. Fred reckoned he knew better and years later, he started a company, now called FedEx.

This is important. The company really took off when it was Branded with a few bold words that were impossible to forget: “When it absolutely, positively has to be there overnight.” Today, FedEx is #54 on the Fortune 500.

Or how about Harland Sanders? His Kentucky Fried Chicken store in Phoenix was on live TV, when a lady called in to complain he was licking his fingers when he ate the chicken! Someone on the set blurted out, “Well—it’s finger-lickin’ good!” Harlan picked up what she said. Then he used it—one phrase—to make his difference unforgettable. And today, KFC is the second-largest fast-food company in the world.

And you know the famous Wheaties tagline, “Breakfast of Champions?” Great branders came up with that in 1927. Nearly 100 years ago! Yet athletes still drool as they dream of having their picture on a cereal box. And Americans still eat about 15 million bowls of Wheaties a year.

Branding is a DIFFERENCE, attached to your NAME.

Of course, to be sure, you have to let people in your niche know about this all-important difference. But it can’t be just any difference. You can’t just pull one out of a hat on the spur of the moment and expect it to work.

You need to zero-in on a difference so important to your customers that they wouldn’t even think of going anywhere else. I can show you how to discover exactly what that is.

Because I have developed and perfected a formula that discovers the winning difference for your Brand, along with the Brand Story which makes it come alive in the mind of a prospective customer. Once you have this tool, you’ve locked-in your spot as the Stand-Out Brand in your niche. And any good company can find one. You simply have to know where to look!

The formula? It’s a straightforward process of elimination. And again, remember—I guarantee it.

What will you learn in The Brand Titans Master Course?

I’ve taken my entire Branding formula, and all the background information and techniques, and broken them down into 15 easy-to-watch, Hollywood-quality video classes. ‘Bite-size’ pieces of the puzzle. You get everything you need to know about how to become a #1 Brand—as well as fair warning about all the traps and temptations to avoid. (This is the what and the why.)

Here’s a quick tour through the whole course:

I. The Mad Men Foundation (3 classes)

The forgotten secrets of Branding … what Branding is and is not … 3 secret qualities of the best Brands in the world … and much, much more.

II. The Unshakable Framework Pieces (3 classes)

You’ll learn the quick test to confirm your Brand is completely yours … the exact blueprint BrandTitans℠ used for creating stories that sold millions … how Smart Branders own a place in their customers’ minds … and lots more about setting yourself apart and using stories to secure your #1 Brand.

III. The Floor, Walls and Ceiling (5 classes)

7 proven blueprints to position a #1 Brand… the “inseparable couple” of every #1 Brand (you’ve gotta have both) … The 4 vital tests your business name must pass … and much, much more.

IV. The Finishing Touches (4 classes)

The only 2 types of visuals you use in Branding… How to make 6 or 8 words have more impact than 6,000… Why smaller companies can Brand circles around the “Big Guys” … and everything else you need to complete your Stand-Out Brand.

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