Eric Johnson – 0 to 1: How to Build a Brand

Eric Johnson – 0 to 1: How to Build a Brand

Description of 0 to 1: How to Build a Brand

Are you looking to start an e-commerce store and don’t know where to begin?

Do you already have an online brand and are looking for more effective ways to market, grow or automate your brand? This course is for you.

This is a fundamental guide to help people get started in e-commerce, or provide those who have already began their journey guidance to grow their business.

My goal is to help you take your brand from 0 to 1.

When starting out, I wish there was a consolidated resource guide to help me through my e-commerce journey, instead of me having to sit through hours of watching YouTube videos, or searching for answers online to the roadblocks I was hitting.

This serves to be an all in one e-commerce guide for you. From finding a niche & profitable product to sell, to building a website on Shopify, marketing your brand, and effective customer service methods.

What will you learn in 0 to 1: How to Build a Brand?

1. Finding a Niche / Market
2. Constructing a Brand Identity & Logo Design
3. How to Find Profitable Products to Sell
4. Finding a Manufacturer or Supplier (Branded, Drop-shipped, Print on Demand)
5. Building a Website (Homepage Design, Images, Contact Us, Terms of Service, Creating Collections )
6. How to Get Pre-Orders for Your Products
7. Which Essential Shopify Apps to Use & How to Use Them
8. Growing an Instagram Page
9. Marketing (Text Message, Email, Affiliate)
10. Customer Service (Hiring VAs & outsourcing order fulfillment)
11. Getting Customized Packaging

About Eric Johnson

My e-commerce journey began in 2017 with a clothing brand myself, my cousin and a close friend created called The Golden Era. Although this business wasn’t a financial success by any means, I learned the fundamentals of Shopify, and how to build and manage a business. This experience would later set me up for success in e-commerce.

After graduating college in the summer of 2018, I was hired by my brother to run his online business full-time (Seventeenth Watches). Since the last 4 years I’ve taken over, we are closing in on $1,000,000 in revenue

My journey first started out me being one-man army that had to wear many hats to in order to operate the business. I was responsible for customer service, order fulfillment, marketing, advertising, copywriting, inventory management.

After a few months of doing this, I realized that this was not an efficient way for me to spend my time if we wanted to scale the business to another level, so I looked for different ways to outsource what I wasn’t great at, so I could focus on the most import role I had in operating the business.

I also went on to start another physical product (Nomadic Traveler) brand & help others on their e-commerce journey (Line Out Watches, We The Hype Gamers).

My goal is cut down the learning curve that comes with e-commerce by saving you time & money. Starting & running a business is not an easy feat by any means, but there are ways to simplify and alleviate the stress that comes with it.

I also want show you some effective ways of operating the less glamorous and visible side of business: Customer Service & Order Fulfillment.

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