Sandra Beckwith – Book Marketing 101 for Nonfiction: How to Build Book Buzz (up)

Sandra Beckwith – Book Marketing 101 for Nonfiction: How to Build Book Buzz (up)

Description of Book Marketing 101 for Nonfiction

Everything you need to know about marketing your nonfiction book

Learn a pro’s book marketing secrets in a self-paced e-course!

You know that you need to market your nonfiction book, but do you know where to begin – and how? Book marketing expert Sandra Beckwith teaches you what you need to know now!

Sell more books and build credibility for your career by making sure the right people discover and buy your book!

In this self-paced e-course created by a book marketing pro, you’ll learn how to identify your book’s target audience and what tools and tactics to use to reach your readers. Whether your goal is to get booked for radio interviews, secure reader reviews, snag speaking gigs, guest blog, or use YouTube videos effectively, you’ll learn how to do it in this content-packed training program. You will discover what activities are the best for your book – not anyone else’s – and learn how to execute them.

And, the strategies and tactics you will learn in this course apply whether your book has been available for three days, three weeks, three months, or three years.

What will you learn in the 4 course modules?

You will discover how to:

• Create a book marketing blueprint that makes the most of your available resources
• Announce your book to the press and other key communities
• Snag book reviews
• Rock it on Amazon
• Use social networking tools and sites to boost book sales
• Conduct a virtual book tour with bloggers who can help you build buzz quickly
• Generate media interviews – print, broadcast, online
• Build an author website that supports book sales and other goals
• And much, much more

In addition, each module contains learning materials for authors who use traditional publishers and those who are self-published. It applies to e-books and printed books. The information, tactics, and tools presented work for all book categories and genres. You have everything you need to learn, grow, and succeed, regardless of your publishing situation or category.

What will you learn in Book Marketing 101 for Nonfiction?

Course Curriculum

Welcome

• Welcome to Book Marketing 101!

Module 1: Announcing Your Book

• LESSON: HOW TO FIND TIME FOR BOOK PROMOTION
• LESSON: ELEMENTS OF A GREAT BOOK MARKETING PLAN, PART 1
• 10 QUESTIONS WITH AL MARTIN, FORMER PUBLICIST, REAL ESTATE/PERSONAL FINANCE AND INVESTING TITLES, DEARBORN TRADE PUBLISHING
• LESSON: WHAT DO YOU NEED IN THE LAUNCH PRESS KIT FOR YOUR BOOK?
• LESSON: WHY YOU NEED TO COLLECT EMAIL ADDRESSES (AND HOW TO DOING IT)
• LESSON: HOW TO ANNOUNCE YOUR BOOK WITH AN EMAIL BLAST
• LESSON: HOW TO GET BOOK REVIEWS
• Q&A WITH GAIL JORDAN, FORMER DIRECTOR OF PUBLIC RELATIONS, LULU.COM
• LESSON: WRITING YOUR BOOK ANNOUNCEMENT PRESS RELEASE
• HOMEWORK PART 1: FIRST HALF OF BOOK MARKETING PLAN
• HOMEWORK PART 2: WRITE YOUR BOOK ANNOUNCEMENT PRESS RELEASE

Module 2: Working With the Press

• LESSON: WRITING PRESS RELEASES THAT GET RESULTS
• LESSON: WRITING A TIP SHEET
• A TIP SHEET IN ACTION
• LESSON: HOW TO DISTRIBUTE A PRESS RELEASE
• LESSON: PITCHING YOURSELF AS AN ARTICLE OR SEGMENT SOURCE
• CONSIDER THIS . . . WHEN DEALING WITH THE MEDIA
• 9 QUESTIONS WITH RICK FRISHMAN, FOUNDER, PLANNED TV ARTS/MEDIA CONNECT
• 7 THINGS YOU NEED TO KNOW ABOUT WORKING WITH A BOOK PUBLICIST
• HOMEWORK: WRITE A TIP SHEET THAT KEEPS YOUR BOOK IN THE NEWS

Module 3: Promoting Your Book Online

• LESSON: CREATING BUZZ ONLINE
• LESSON: HOW TO PLAN YOUR VIRTUAL BOOK TOUR
• Q&A WITH ANN LEEDOM, FOUNDER, NET CONNECT PUBLICITY
• LESSON: ROCKING IT ON AMAZON
• LESSON: SOCIAL NETWORKING FOR AUTHORS: GETTINGED
• PINTEREST FOR AUTHORS
• LESSON: 5 WAYS TO USE INSTAGRAM FOR BOOK PROMOTION
• BOOK-SPECIFIC SOCIAL NETWORKS FOR AUTHORS AND A FEW TIPS FOR GOODREADS
• LESSON: PLANNING CONTESTS AND GIVEAWAYS
• BEYOND BOOK TRAILERS: WHY VIDEO IS IMPORTANT
• HOMEWORK PART 1: YOUR SOCIAL NETWORK
• HOMEWORK PART 2: WHAT SITES WILL YOU VISIT ON YOUR VIRTUAL BOOK TOUR?

Module 4: Using Your Voice to Sell Books

• LESSON: USING PUBLIC SPEAKING TO BUILD BUZZ AND SELL BOOKS
• 10 TIPS FOR SUCCESSFUL PUBLIC SPEAKING
• LESSON: RADIO PUBLICITY TIPS FROM GURU ALEX CARROLL
• LESSON: PODCASTING 101 FOR AUTHORS
• LESSON: HOW TO HANDLE YOURSELF DURING TV INTERVIEWS
• 33 IDEAS FOR BOOK PROMOTION
• LESSON: ELEMENTS OF A GREAT BOOK MARKETING PLAN, PART 2
• HOMEWORK: COMPLETE AND UPDATE YOUR BOOK MARKETING PLAN

About Sandra Beckwith

Sandra Beckwith is an author and national award-winning former publicist who now teaches authors how to save thousands of dollars by doing their own publicity, promotion, and marketing. You might have seen her on “The Montel Williams Show,” or “CBS This Morning,” or read about her in The New York Times, The Wall Street Journal, or USA Today. Feedspot has ranked her website, Build Book Buzz, as # 7 among thousands of book marketing blogs; it has also been named a top website for authors and writers seven other times.

Sale Page: Sandra Beckwith – Book Marketing 101 for Nonfiction: How to Build Book Buzz (up)

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