Steve Slaunwhite (AWAI) – Getting B2B Clients
Six “Painless” Steps to Having All The Best-Paying B2B Clients You’ll Ever Need
In this new program, Getting B2B Clients: How to Land Great Clients Fast in Just 6 Easy Steps, Steve Slaunwhite will lead you step-by-step through creating a client-attraction system that’s easy for you to manage, is a good fit for your personality and budget, and works very well.
Steve is the perfect person to lead you on this journey because he’s the author of AWAI’s Secrets of Writing High-Performance B2B Copy, he’s helped dozens of copywriters like you build their businesses, and he started exactly where you are today.
When Steve started his business more than 17 years ago, he didn’t have a good system in place for attracting great clients consistently. As a result, it was constantly feast or famine for him, meaning he would get a client and do the project, but then that project would be over. Then, he would scramble to find another client.
Steve says he had more than a few of those nights where he would wake up at three o’clock in the morning in a panic wondering: where am I going to get my next paying project? Do I have enough money coming in to pay my bills? How am I going to find my next client?
You really don’t want to do that. It’s not fun.
That’s why Steve developed a method (which he shares in Getting B2B Clients) for getting and attracting great clients consistently …
What You’ll Learn In Getting B2B Clients?
- Where to find “high-probability prospects” and how to find the right person to talk to and clients that have a need for copywriting.
- How to avoid common mistakes. For instance, the only wrong decision you can make when it comes to finding and contacting prospects.
- Trade secrets you must know to get in front of B2B clients. For example, sales managers are RARELY the right person to talk to regarding copywriting.
- How to focus your marketing so you use less time and energy to promote yourself and get clients. This means you can fit more billable hours into a day — or work fewer hours.
- Habits to develop now to make marketing easier later. (One habit you’ll learn is easy, takes just a few minutes each day, and will ensure you have a constant stream of new prospects.)
- How to create your core message — or brand — that drives all your communications so you get the immediate attention and interest of potential clients.
- The one thing you can do to become more focused and motivated today — including step-by-step directions and samples to guide you.
- The first three pages of your website that a client will review before they decide to contact you, plus what to say on each page. Warning: If you mess this up, your potential client might choose another copywriter instead.
- Three mistakes most copywriters make on their freelance website and techniques to prevent lost opportunities.
- A simple way to relate your experience — no matter what it is — to your prospect’s needs so they understand why they must hire you.
- Steve’s 20-second method for catapulting your B2B copywriting business into success.
- The number one objective of your freelance website and exactly how to do it (including step-by-step directions and real-world samples).
- The single most important question your website bio must answer for your prospects. (It’s safe to say, if you leave this out, clients will rarely, if ever, contact you.)
- How to present your writing samples or exactly what to do if you don’t have any.
- The one surprising thing that two-thirds of clients do before contacting you — and how to increase your odds of impressing them.
- The exact wording you should use — either on the phone or through email — to get attention (and projects) from potential clients who always seem to be busy.
- The highest quality leads you can possibly get and the easy, fast way to get them.
- Exactly what to say when following up with new prospects — including sample emails and scripts — and how to eliminate the fear associated with “closing the deal.”
- How to stay in touch with prospects that will need your services later without coming across as annoying or desperate.
- How to immediately and substantially increase your chances of converting a prospect into a paying client.
- The simple “magic line” you can say to prospects to get a positive response nearly every time. (Luckily this works via email and on the phone.)
- Which questions potential clients are likely to ask and exactly how to answer each one.
- The easiest and fastest ways to establish rapport with potential clients. This is useful so you’ll be the first person they think of when a new project comes up.
- What to do when a potential client goes “off script” and how to get the project anyway.
- A quick, easy, “stay in touch” strategy that works remarkably well and makes you seem both interesting and helpful.
- What to say and how to say it when discussing a potential new project with a prospect. Keep in mind: How you handle this situation determines whether or not you get the project and what you get paid.
- How to handle pricing and quoting like a pro so you get more projects at better prices.
- A simple strategy to make yourself indispensable to clients.
- How to turn one-time projects into loyal clients who send you repeat work for years and years.
- And, a whole lot more.