T2D3 Fractional CMO Masterclass For Fast SaaS Growth

T2D3 Fractional CMO Masterclass For Fast SaaS Growth

Description of T2D3 Fractional CMO Masterclass

WHAT IS T2D3 GROWTH?

T2D3 stands for Triple triple double double double

T2D3 growth is the goal for every B2B SaaS company. Every investor wants to hit the next “unicorn”, but reaching that coveted $1B valuation in 5 years is challenging – and rare. Tripling your annual revenue for two years in a row only to double it three more years after that to reach $100M ARR doesn’t happen by chance. Every company that followed that curve shares a similar journey that forms the basis for this book.

WHAT’S TT2D3 Fractional CMO Masterclass FOR?

To help you go from minimum viable product (MVP) to $100 Million in ARR

There are 4 major milestones that define the journey of a B2B Software company as their marketing matures.

• Getting to a Minimum Viable Product (MVP)
• Achieving Product Market Fit (PMF)
• Scale exponentially to achieve T2D3 Growth
• Become profitable and generate positive EBITDA

What you will learn in T2D3 Fractional CMO Masterclass?

Uncovering and choosing your company’s growth priorities

Growth can come from many different sources. You can service a new market, command higher prices as you outperform the competition, diversify your services and monetize them within a specific customer segment, or expand into a new vertical. Some strategies will rely heavily on marketing and sales, and some will depend more on product innovation. T2D3 will give you frameworks for identifying the best path for you.

Nailing your niche, defining your identity, understanding your differentiation

Are you a daisy or an orchid? Both are great. But you can’t be both. When you’re playing in any software product category, you have to make some hard decisions about what your company provides, and for who. If you can’t differentiate yourself from your direct competitors, you’ll be seen in the same light as them. Making a statement and staking claim to a specific audience or niche is a powerful part of your positioning strategy. Understand what you’re the best at (and what only you can do).

Building a modern marketing function and maintaining its focus

Managing marketing is a full-time job. As CEO or Founder, you already have a full-time job. If you don’t come from Marketing, you may need help defining roles, hiring, and managing the right resources to get your marketing function going, and/or get it under control. This book will give you tools to build your team and keep them focused on what matters most – driving recurring revenue.

Knowing, sizing, segmenting, and defining your audience

You must understand your audience before you can be understood by them. Segmentation is everything in Marketing. It helps you understand your market and engage with the parts of it that are most in need of what you have to offer. We’ll discuss the journey of your audience as a provider of a technology solution, the journey of your product, the product category it belongs to, and provide models for segmenting and sizing the market.

Creating relevant messaging for your entire customer journey

Sad fact: No one is born wanting to subscribe to your service. They have to learn about their pain, learn about the solution, learn about your product, then understand the offer and take action. This process of going from person to prospect to paying customer is called the customer journey. We’ll help you map it and create messaging for prospects at each stage.

Designing an effective Account-Based Marketing (ABM) program

ABM is a form of outbound marketing that complements a typical inbound marketing strategy and helps you get to market fast. It takes the typical sales/marketing funnel and flips it on its head, starting with prospects that are the best fit for your product (ones that fit your Ideal Customer Profile). Instead of them finding you, you find them. Learn how to build a high-performing ABM function that gets quick wins and helps you test your Ideal Customer Profile, positioning and messaging assumptions.

Who is T2D3 Fractional CMO Masterclass for?

• For early-stage SaaS leaders who want to build their go-to-market toolkit
• For Investors: You invest in startups with hopes of hitting a unicorn. Turn that hope into a calculated decision by understanding what goes into T2D3 growth.
• For CEOs: You have to wear the CMO hat a lot. You have a bunch of big marketing bets to make and need help deciding what to prioritize.
• For Marketers: You’re a T-shaped individual contributor who wants to step into a strategic role. Learn how to approach marketing from a CMO’s perspective.

About Author

Stijn Hendrikse

Stijn works with searchers during diligence and post-acquisition, including as an interim Chief Marketing Officer. Stijn has served as CMO and CEO for multiple B2B SaaS companies, including MightyCall and Acumatica.

Stijn led Global SMB Marketing and B2B Product Marketing for Office at Microsoft, including the launch of Office 365 and the adoption of the Open XML ISO 29500 Standard. From this experience, Stijn co-founded Kalungi, specializing in growing small to mid-range B2B software companies by developing and executing their Go-To-Market strategies.

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