Rally Academy – Email Marketing for Recruitment

In 2 hours, you’ll learn best practices for an effective email marketing strategy to engage and recruit top talent, hands-on using Rally® AI™. Includes Digital Workbook, AI prompt templates, examples and free tool!

What You’ll Learn In Email Marketing for Recruitment

Lesson 1: Welcome!

• Introduction to the Course
• Welcome to Practical AI for Email Marketing in Recruitment
• How to Use the Thinkific Platform
• Download the Course Materials
• (Optional) Connect Your Social Accounts to Rally Inside

Lesson 2: The Value of Email Marketing for Recruitment

• The Value of Email Marketing for Recruitment
• Hands-On Practice

Lesson 3: Six Essentials for Effective Email Marketing

• Permission and Personas
• Hands-On Practice
• Segmentation, Automation and Content
• Metrics

Lesson 4: Lead Nurture & Newsletters

• Lead Nurture
• Hands-On Practice
• Talent Newsletters

Lesson 5: Database Growth & Email Gatekeepers

• Growing Your Talent Database
• Re-Engaging a Cold Database
• Personalized Candidate Outreach
• Getting through the Gatekeepers

Lesson 6: Testing & Optimization

• Testing & Optimization

Lesson 7: Wrap Up & Homework

• Wrap Up & Homework Assignments

Earn Your Rally Certificate in Practical AI for Email Marketing in Recruitment

• How to earn your Rally Certificate and get SHRM/HRCI Credit
• Take the Assessment
• How to add your Rally Certificate to LinkedIn

Sale Page: Rally Academy – Email Marketing for Recruitment

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

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