Richard Boureston – Conversion Catapult
Description of Conversion Catapult
What is Internet Marketing?
Defining Internet Marketing
Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.
Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.
These days, though, internet marketing is often used interchangeably with “content marketing.”
Why?
Because content marketing is the internet marketing of the present and future.
Content Marketing Institute defines content marketing as:
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
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Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.
We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore.
Content marketing serves up content that addresses our pain points, and is there when we want it.
Why Internet Marketing?
Now that you know what internet marketing is, you still may be wondering why there’s so much hype around it.
Well, the hype is totally founded.
Internet marketing has shown proven success over and over again.
Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:
- By 2019, content marketing is set to be an industry worth $313 billion.
- 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
- Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
- If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
- If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average
And there’s more.
From my own content marketing endeavors, I have seen my small business take off.
What will you learn in Conversion Catapult?
Know exactly what your market cares about
- Understand their desires, emotions, and beliefs.
Instantly create powerful ads that make you money!
- This system gives you the best shot at creating winning advertisements!
Create your own $100 Bill Advertisement
- Your prospects won’t be able to put your ad down after you put these powerful design ideas into your next project.
Get the confidence you deserve!
- Every week you can get feedback on your ads from a professional copywriter.
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