Ryan Kulp – Million Dollar Marketer

Here’s What’s Included:            

Million Dollar Marketer

Create a 7 Figure SaaS Growth Blueprint in 8 Weeks

Why this course?

• Most lectures on marketing, sales, and “business” are taught by academics… theorists.
• Theorists have never run a company, never raised money, and never had to explain to their boss why they didn’t hit their numbers.
• Once I saw a “social media viral strategy” course that looked promising. Before enrolling I researched the instructor… 59 followers on Twitter. What gives?

What will I learn:

• How to acquire customers
• Technical marketing skills
• 7+ channels proficiency

Who this is for:

• Marketers with 1-3 years experience
• Developers with serious side projects
• Pre-launch founders
• What’s included
• 8+ weeks of curriculum
• Quizzes and exercises
• 1:1 mentorship

What’s next:

• Get ready to learn a lot
• Get ready for hard work
• Get ready to level up

Course Curriculum:

 

Most courses are “tool” tutorials. We teach how to think like a marketer.

Identify your Target Audience

• Introduction – 3:30
• Stakeholders – 8:01
• Buyer Psychology – 18:45
• The Path to Purchase – 21:00
• Customer Profiling – 10:21
• Pain Scoping – 4:00

[Bonus] Rapid Customer Development Case Study

Projects & Exercises

Resources

Summary

Paid Acquisition

• Introduction – 0:53
• Display – 20:54
• Retargeting
• Retargeting Audiences – 4:31
• Search – 5:55
• Google AdWords – 18:47

Simple ROI Dashboard

• Live Account Exploration – 13:01
• Intro to Landing Pages – 4:23
• Landing Page Tutorial – 88:57

Projects & Exercises

Resources

Summary

Organic Acquisition

• Introduction – 1:22
• Calculate Traffic Goals – 4:22

Organic Channels

• Intro to SEO – 13:11
• [Bonus] Blog Post SEO Teardown – 11:09
• [Bonus] Ecommerce Store SEO – 25:24
• [Bonus] Local Services SEO – 22:14
• Platforms – 3:49
• Social Media – 3:58
• Communities – 7:16
• Growth Systems – 8:46
• Intro to CRO – 6:40

Projects & Exercises

Resources

• Summary – 1:10

Analytics

• Introduction – 5:18
• Content Analytics – 13:00
• Product Analytics – 13:00
• Growth Analytics – 3:38
• Retention Analytics – 6:45

[Bonus] Retention Case Study

• Intro to SQL – 1:12

Projects & Exercises

Resources

Summary

Partnerships and Referrals

• Introduction – 0:53
• Types of Referrals – 6:06
• Customer Referrals – 14:24
• Scaling Word of Mouth – 8:23
• Bonus – Partnership Launch Checklist – 3:52
• Bonus – Partnerships that Cut Costs – 3:41

Projects & Exercises

Resources

Summary

Technical Marketing

Introduction

• JavaScript Event Handlers – 28:18
• Intro to APIs – 55:27
• ROI with SQL – 29:52
• Intro to Web Scraping – 2:38
• Web Scraping – Manual Research – 7:03
• Web Scraping – Buying Leads – 19:20
• Web Scraping – Nonconventional – 28:07
• Web Scraping – Offline Marketing – 11:19

Web Scraping – Advanced Case Study

[Bonus] Sales Hacking

Competitive Strategy

• Intro – Tactics vs Strategy – 8:37
• Brand Safety – 3:42
• Positioning & Differentiation – 4:38
• Projects & Exercises – 4:18
• Conversion Rate Optimization
• Premature CRO is a Waste of Time – 3:56
• A Tale of 6 Optimizations – Prospect CRO – 0:58

Lead CRO

Trial CRO

Customer CRO – Part I

Customer CRO – Part II

Referral CRO

Upsell CRO

• Project – CRO Planning – 0:48

Do’s and Dont’s

Server vs Client-side A/B Testing

Creativity

• Introduction – 6:08

The 3 C’s of the Creative Process

• Conceive – How to find original ideas – 6:49
• Curate – How to make ideas better – 4:33
• Choose – How to pick the best ideas to execute – 8:14

Case Study – Applying Creativity in a Saturated Market

Case Studies – Course Alumni

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