Ryan Rodden – Rock N’ Roll Rich Snippets
The ultimate roadmap to structured data, rich snippets, and schema.org.
Here’s what you’ll get:
- Updates, New Features, & Tips
- June 27 – New Job Search Structured Data Results & Google Biz Post in Knowledge Graph (5:21)
Introduction
- Let’s Rock (20:07)
- Understanding the Knowledge Graph (7:30)
- Google Trends Exercise (8:45)
- Schema.org Introduction
- Navigating the Dreaded Schema.org (2:44)
- The Full Hierarchy (14:24)
- Schema.org Extensions – What Are They? (7:25)
- Schema.org – Understanding Properties – Very Important! (10:21)
- Schema.org – Understanding “Expected Type” – Also Very Important! (9:12)
- Types of Code Used to Create Structured Data (11:24)
- Google Structured Data Guidelines (7:27)
Building JSON-LD Code
- Let’s Build Some Code with JSON-LD (11:05)
- Building JSON-LD Continued (15:10)
- How to Use JSON-LD Brackets (9:51)
- JSON-LD – Common Errors That’ll Drive Ya Nuts (11:32)
- How to Perform a Knowledge Graph API Lookup (11:43)
- Let’s Take a Look at WikiData (8:15)
- MusicBrainz – Another Semantic Example (2:01)
- Interesting & Unique Properties (13:41)
LocalBusiness Walkthrough
- LocalBusiness JSON-LD Code (7:07)
- Adding LocalBusiness Markup to Your Site (13:31)
- Let’s Code – OpeningHours (8:15)
- Let’s Code – ContactPoint (8:34)
- Where the Action Happens (8:28)
- Marking Up Multiple Departments (3:21)
- How Do I Mark Up a LocalBusiness with Multiple Locations? (17:18)
- Weird & Possibly Outdated Search Console Errors (2:39)
Recipe Walkthrough
- Recipe Guidelines (11:56)
- Recipe Code Build (14:03)
- Recipe Results in SERPs (2:16)
- Recipe Results with Image Over Time (0:51)
Event Walkthrough
- Examples, Guidelines, and Walkthrough (7:45)
- Creating Your Event Code (11:12)
- Example Results in Google (1:04)
- Example Results in Google – Refreshing Dates (0:49)
Products
- Product Guidelines (16:33)
- Let’s Code – Building a Product (11:52)
- Product SERP Results (1:35)
- April 10th Product Snippets Image Announcement (3:02)
Articles
- Article Guidelines (12:23)
- Building the Article Markup (9:07)
- Pushing the Boundaries
- The Way I Think About Structured Data (10:09)
- “Hybrid Mutant” Schema (7:41)
- Imposter! (4:35)
Encore – Tips & Bonuses
- Crunchbase Semantic Associations (4:31)
- How to Get a DF Link from Metallica.com (1:17)
- Recommended Resources (2:38)
- WordPress Security Tips (14:25)
- Link Redirect Trace Plugin (2:39)
- Google Structured Data Partner Only Features (3:12)
- Google Patent Reading Tips (3:50)
- The Pity Link Method (4:17)
- Social Media Tools – Copromote & Quuu (4:09)
Final Bow
- Is 90% of Available Schema.org Currently Useless? (11:49)
- The Final Secret – How to Get a DF Link from the Home Page of Wikipedia (3:47)