Sean D’Souza – Psychotactics Info Product Home Study

An info product is not just information put together, it’s actually a very precise assembly of elements, which when put together, make clients love your product. Learn what makes products boring—and the system of how to avoid falling into the same trap. Create products that customers adore and keep coming back for more.

The course is based on the very same elements:

1. What makes a boring information product?
2. What makes an entertaining information product?

In this course, you learn why many information products seem to start out with a lot of promise but then lose steam. You will also learn how you can methodically construct an information product that allows the client to slip-slide through the content.

Most importantly, you’ll get the precise framework to master how to create the boundaries for your information product. That way you won’t have too little or too much information. You get to validate for yourself—yes, a litmus test of sorts that tells you exactly where to start, where to go, and oui, where to stop. The key is to create info-products that clients will use, profit from and come back time and time again.

What You’ll Learn In Psychotactics Info Product Home Study

• How to create powerful information products that clients love. Instead of doing what everyone else is doing madly chasing after new clients, you’ll find that your existing clients will keep coming back for more.
• How to put together the information in a way that doesn’t involve pulling of hair and head-banging. A simple, intuitive system that enables you to produce info-products consistently and without the frustration that inevitably arises out of a creative process.
• Learn what causes boring information products and how to have a litmus test that provides you and your clients the assurance of knowing you’re creating a truly consumable product.
• Why a lack of order and consistency leads to a lack of consumption. Also, how to make sure that you have the roller coaster in place to ensure that the client is slip sliding right through your product.
• How to know the boundaries of your product: When to add more information and at what point do you leave it out. And more importantly, what are you going to do with all the information that you could not put into the info-product!
• Why the system needs to be scalable. Scalability means you can use the system to create something as small as a booklet, just as easily you can use it to create a massive book as well. If you use it for a 20-minute presentation, you can just as easily use it for a three-day workshop.
• The media benchmark: Will the system stand the pressure across media? Can you just as easily use it for a book, audio, or video without losing impact? Most systems don’t have this flexibility. You are taught to write a book differently from creating an audio, or for that matter video. This is a nuisance as it takes time and energy. Learn how to use a system that straddles any media and does an astounding job of it too!

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