Smartmarketer – YouTube Kickstart Blueprint

Smartmarketer – YouTube Kickstart Blueprint

4 Steps to Scaling Your Facebook Ads onto YouTube: How I Cracked YouTube Ads for Ezra Firestone’s $100 Million Brand

Here’s what you’ll get:

STEP 1: HOW TO FIND THE RIGHT AD FOR YOUTUBE

3 Keys to Choosing the Right Facebook Ad for YouTube

You might be saying, “Use your Facebook ads? That’s obvious!” or “I tried that but it didn’t work for me!”, and that’s because you can’t use any ad; it has to be the right ad.

• Is it a video ad? Sorry, but I have to ask. This is a video streaming platform, and even your best image ads will fail on YouTube.
• Is the ad hitting your CPA? We want to start with a successful ad, and a good marker of this is your cost per acquisition.
• Are you running the ad at a high sales volume? We don’t want a campaign that you just turned on, even if it’s hitting your CPA. High sales volume indicates that your ad is resonating with a large audience — this completes the package.

STEP 2: OPTIMIZE YOUR AD CREATIVE FOR YOUTUBE

When I’m deciding which Facebook ads to use and how to optimize them, I focus on these creative elements that are working on YouTube right now:

1. The video has to do all the work.

Unlike Facebook, YouTube ads don’t have text above them, so everything from your hook to your call to action must be represented visually.

To optimize your Facebook video, take the information in the copy and include it in the video as text overlays. (And make sure your video has a strong CTA!

2. Nail the first 5 seconds.

On Facebook feeds, people can scroll right past your ad if they want to. But on YouTube, viewers have to watch 5 seconds of your ad before they can skip ahead to their cat video.

Use this time wisely! Start “high” with something exciting that will grab their attention.

3. Speak Directly to Your Ideal Customer

It’s not enough to get people’s attention — it has to be the right people.

On Facebook you pay for any impression no matter how brief, but on YouTube you only pay if someone watches for 30 seconds. (That’s right! More on this in the next section.)

That gives you time to connect with your ideal customers, filter out everyone else and lower your CPC.

STEP 3: CHOOSING THE RIGHT AD TYPE & AUDIENCE TYPE

These are in-stream ads that appear before and during videos, and here are 2 great things about them:

• People must watch 5 seconds of the ad before they can skip to their video. That gives you a chance to hook them so they watch the rest.
• You only pay for an impression if someone watches 30 seconds of your ad. (Yep, you read that right.)

STEP 4: MEASURE FOR SUCCESS

Here are some of the metrics you need to look at:

View Rate: The percentage of people served your ad who actually watch your ad. Over 30% is good, and signifies a good message-to-market match; under 20% is bad, and means you either need to change your audience or change your creative.

Average Cost Per Click (CPC): Ideally, this is at or below your non-brand search CPCs, so it’s important that you know your conversion rates. If your CPC is really high, it means not a lot of people are clicking through.

Organic Search: This isn’t something you need to monitor, necessarily, but it’s fun to. YouTube ads will often boost your organic search results, and advertisers will often see around 8% more search conversions, a 3% higher search conversion rate, and a 4% decrease in search CPA.

Salepage: Smartmarketer – YouTube Kickstart Blueprint

Find out more Business & Marketing Courses

Proof:

Please note that there is a broken link as image below:

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide an Gmail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to MMOCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your MMOCourse.org account then going to Downloads Page.