Store Growers – Search Ads Success
Description of Search Ads Success
Search Ads Success is a self-paced online course for entrepreneurs and freelancers to learn how to use Google Search Ads to generate profitable sales.
To do that I’ve created 28 in-depth lessons that will guide you through every step of optimizing your Google Search Ads.
Every lesson covers a single topic and teaches you how to get every part of your Search Ads right to be as effective as possible.
What will you learn in Search Ads Success?
Module 1 – STRATEGY
Many fundamental problems with Search Ads originate from having poor fundamentals to build on.
That’s why we kick off this course by looking at those building blocks and figuring out the most optimal approach to use Search Ads in your overall strategy.
Lessons In this module:
- Is Your Conversion Funnel Blocking Your Growth?
- How To Handle Your Biggest Competitor
- Google Ads Strategy Roadmap
- Future-Proofing Your Account Structure
Module 2 – LEVEL UP
Rather than rehashing all the basics, the goal of this module is to take your knowledge up a notch.
We dive deep into all the essential parts that make up a Search Ads campaign. With it, you’ll find new approaches, features, and ways to be more effective at managing your campaigns.
Lessons In this module:
- Becoming A Better Mario
- Next Level Keyword Research
- Adapting To Evolving Keyword Match Types – Updated
- Running Effective Search Ads – New
- The Power Of Pinning – New
- Introducing Ad Elements – New
- Practical Search Ad Writing – Updated
- Getting Smart About Negative Keywords
- The Hidden Powers Of Ad Extensions
- Banking On Budgets & Bidding
- Google Analytics for Search
Module 3 – OPTIMIZATION
The key to getting consistent results with Google Ads is having a repeatable process.
In this module, I show you the framework that I use to get consistent results for my own clients.
Lessons In this module:
- Your Optimization Routine
- From Keyword To Campaign Expansion
- Testing Search Ads – Updated
- Testing Ad Extensions – New
- Cost Cutting with Bid Adjustments
- Discovering the right bidding strategy
- Solving For Mobile
- Overhauling Existing Campaigns
- 7 Hacks to Boost Your Quality Scores
Module 4 – ADVANCED OPTIMIZATION
Besides executing perfectly on the basics, Google Search Ads campaigns also offer a lot of extras with plenty of potential.
In this module, I show you when and how to use them effectively.
Lessons In this module:
- Remarketing Lists For Search Ads
- Audience Layering: From Keywords to Buyers
- Dynamic Search Ads
- Automated Rules
- 3 Must-Have Google Ads Scripts
Who is Search Ads Success for?
Ecommerce business
- If you’re running an ecommerce business and using Google Ads, you need to understand how to make Search Ads work for your business.
- You need the details and tactics that will allow you to thrive using this ad channel.
Freelancers
- If you’re running Google Ads for multiple clients, this offer really is a no-brainer.
- Search Ads have only gotten more competitive during the last few years. So you need to be on top of things to be able to deliver results for your clients.
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