Store Growers – Testing Lab Course

Store Growers – Testing Lab Course

Description of Testing Lab Course

Go Beyond Google Ads Best Practices And Break Through Performance Plateaus

The Testing Lab course helps you to implement a process that will help you to keep scaling your Google Ads campaigns.

“I get stuck with Google Ads”

A lot of advertisers feel stuck when improving their Google Ads campaigns.

After implementing all of the so-called best practices, many they still fail to achieve traction.

Or they have campaigns that are in ok shape, but they’re out of ideas on how to take things to the next level.

It’s something that really hit home a few years into my Google Ads journey.

With every new client, I was applying all knowledge that I got from articles, videos, and conferences I attended.

But sometimes this just wasn’t enough.

I’d be managing an account for 6 months, and while we had made big leaps when we started, results weren’t changing much from month to month.

This create some friction with the client, which made me pretty nervous as well.

And I was out of ideas on what to do next…

Over the years, I’ve definitely expanded my list of tactics, but that hasn’t prevented me from hitting those plateaus once in a while.

What’s helped me most in those situations was to move away from a wait-and-see approach to being more proactive about my testing.

And now I’ve developed something to help you do the exact same thing.

Introducing Testing Lab

The Testing Lab is a self-paced online course for ecommerce business owners and freelancers to learn how to improve their Google Ads when best practices aren’t sufficient.

To do that I’ve created 15 in-depth video lessons in which I’ll guide you through every step of my testing process.

What will you learn in Testing Lab Course?

Module 1 – The Testing Loop

Most advertisers have a pretty basic “testing process”. It consists of making a change and then maybe looking at the results a few days later.

That gets you some results, but you’re probably leaving money on the table.

By making a couple of tweaks to your workflow, you can go from being stuck to having a plan and knowing what to try next.

In this module, we’ll start from a very basic testing process, and we’ll gradually evolve into how to most advanced Google Ads experts run tests.

Lessons:

• The Tale Of 2 Google Ads Advertisers
• The Testing Loop
• The 4 Optimization Stages

Module 2 – The Elements

Within Google Ads, there are hundreds of separate parts that you can change.

Should you put more than one keyword match type in the same ad group? Run duplicate campaigns with the same budget? Etc.

In this module, I won’t give you the definitive answers to those questions, but I’ll show you how you can find out the answers for your account.

We’ll tackle all of the challenges that get in the way of testing every piece of the Google Ads platform.

We’ll go into the practical details on how to properly test keywords, ads, bidding strategies, campaign types, multi-account structures, etc.

Lessons:

• How To Test: Keywords
• How To Test: Products
• How To Test: Bid strategies
• How To Test: Ads
• How To Test: Ad extensions
• How To Test: Negative keywords
• How To Test: Settings
• How To Test: Campaign structures
• How To Test: Campaign types
• How To Test: Account structures
• How To Test: Multi-account structures

Module 3 – The Toolbox

Getting from where you are at today, to running your own experiments based on your own research might require some changes in the way you work.

To help you upgrade your workflow, and get all the benefits of what you learn in this course, this third module will give you a lot of tools.

We’ll provide you with worksheets, tools, and calculators to make you more effective!

Lessons:

• Google Ads Experiments
• The Testing Notes System

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