Susan Wenograd – Google Ads Experiments

Get ahead in PPC with Google Ads Experimentation

Leverage the one Google Ads feature most marketers don’t know about, and turn it into a treasure trove of knowledge for your PPC campaigns.

Learn how to run search experiments for responsive ads, and combine them with Google’s auto-testing to stay ahead of the industry.

Build custom experiments and get case studies with the recommended tests you should run in all your accounts.

Apply experimentation to other campaign types, including Performance Max.

Want to be in the top 1% of PPC experts? Start experimenting

Google auto-tests your ads pretty efficiently. But if you want to stay ahead of the PPC industry, you have to apply proper experimentation to your campaigns.

This course helps you create custom experiments, test the impact of your Performance Max campaigns, or experiment with responsive ads.

Google will handle the split testing, and you’ll optimize your ads while learning from Susan Wenograd, a world-class PPC expert.

Master search experiments in 1h 30min

This course is for you if you…

• Want to apply CRO rigor and experimentation techniques to your Ads campaigns.
• Want to test best practices and measure their impact on your accounts.
• Have never used Google Experiments before.
• Have previously tried Google Experiments, but didn’t know how to apply what you learned.
• Would like to try and Experiment, but aren’t sure what’s worth testing.

What You’ll Learn In Google Ads Experiments

• Things to Know Before Making an Experiment
• The Experiments Interface
• Ad Variation Experiments
• Custom Experiments
• Custom Experiments: Bidding
• Custom Experiments: Audiences
• Performance Max Experiments
• Course Wrap- Up

About Susan Wenograd

Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.

Sale Page: Susan Wenograd – Google Ads Experiments

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide a Google mail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to MMOCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your MMOCourse.org account then going to Downloads Page.