The Travel Bootcamp Instagram – How to Build Real Inlfuence

Here are some of the things you’ll learn:

• How to grow your following, using three clever methods
• How to find your unique voice – and turn it into a fanbase
• How to develop your individual strategy for online success
• How to keep your audience engaged and interested
• The ethics of being an influencer
• How to spot a fake influencer
• And so much more!

Here’s what you’ll get:

Week One: An Introduction To Having Real Influence  

• How to use this course
• A definition of digital influence
• How influencers impact us to change our behaviour
• When are you influential?
• Inspiration, case studies, homework & more

Week Two: Finding your Unique Voice and Developing a Brand Strategy

• Identifying your purpose, or at least your passions
• Finding your “voice”
• How to brand yourself
• Developing a social media strategy
• Niche accounts versus broad accounts
• You can’t fake yourself

Week Three: Finding Your Secret Sauce and the Three Ways to Build an Audience

• Find your Secret Sauce, and the recipe ?
• How to engage
• The importance of sticking power
• Find what doesn’t serve you, and cut it out
• How not to be a complete copycat
• Storytelling skills

Week Four: Good Social Hygiene

• Understanding the Instagram algorithm
• How to use hashtags now
• Cleaning up your profile: why it matters (and the secret hacks you didn’t know about)
• Your ultimate guide to Instagram Stories
• How to make a cool grid
• Using third-party apps: which are best?

Week Five: The Ethics of Real Influence

• What do we mean by the “Ethics of Influence”?
• Do no harm
• Inspiring others
• Rules of engagement
• A note on selfies

Week Six: How to Spot a Fake Influencer (and Why You Should Not Jump on That Bandwagon)

• What is cheating?
• How do people cheat?
• The fraud debate
• Tools for spotting a cheat
• Make your mumma proud
• Repercussions for cheats

Salepage: The Travel Bootcamp Instagram – How to Build Real Inlfuence

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