Tom Critchlow – SEO MBA course on Executive Presence

Tom Critchlow – SEO MBA course on Executive Presence

Become a more confident and effective SEO professional

The SEO MBA course on Executive Presence includes:

• Over 5 hours of videos
• Real examples and case studies
• Financial model template
• Full SEO strategy presentation
• 3 practice scenarios
• Guided emails and weekly assignments

The biggest challenge for SEO professionals is not knowing what to do, it’s knowing how to get it done
The #1 challenge for SEO professionals is not technical know-how, but knowing how to get buy-in and budget. Industry surveys consistently rate it as the biggest challenge:

• “The top 5 challenges are all SEO resource and execution challenges” – Source: Aleyda Solis’ Survey
• “The average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months” – Source: Distilled enterprise SEO survey
• “43% of people cite lack of buy-in or resources as the biggest risk to SEO success.” – Source: The State of Technical SEO Report

SEO fundamentally requires other teams to invest their resources in our projects, whether it’s the product, marketing or editorial team.

Recognize any of these?

• Difficulty getting buy-in and budget from executives
• Challenges demonstrating the value of SEO
• Lacking confidence presenting SEO to the C-suite
• Not getting the resources you need to get things done

This course isn’t about technical audits or keyword research. This course focuses on the business, leadership and consulting skills that you need to be more effective in your job and operate at more senior levels of business.

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