Digital Marketer – Copywriting Mastery Class

Digital Marketer – Copywriting Mastery Class

What You’ll Learn In This Course

• A System To Help You Stand Out From The Competition
  You’ll learn all the most closely guarded secrets used by the world’s top copywriters, like “The Golden Thread,” “The 4-Legged Stool,” “The Power of One,” and much more. Plus, you’ll get the ultimate copywriting resource in our “Master Copywriting Checklist” with 36 essential copywriting secrets.
• As a copywriter, marketer, or business owner, you are struggling every day to stand out from a sea of competing options. In this Certification Course, you’ll learn how to create a unique messaging strategy that sets you apart and shows prospects why you’re the BEST option.
• Classic, Direct-Response Copywriting, Updated for Digital
  Learn the timeless secrets of “persuasion in print” from the experts at AWAI, the world’s #1 trainer of six- and seven-figure copywriters…and discover how to apply those time-tested strategies in today’s digital media! This is the secret to writing better-performing ads, blog posts, emails, sales pages, and more.
• Winning Copy Structure For Every Industry & Business
  Along with each new copywriting tactic in this course, you’ll get enlightening samples and examples from every type of business and industry out there: ecommerce, B2B, B2C, services companies, nonprofits, and more.
• A Treasure Chest of Copywriting Tips & Tactics
  You’ll learn all the most closely guarded secrets used by the world’s top copywriters, like “The Golden Thread,” “The 4-Legged Stool,” “The Power of One,” and much more. Plus, you’ll get the ultimate copywriting resource in our “Master Copywriting Checklist” with 36 essential copywriting secrets.

Here’s what you’ll get:

Module 1: Start Here – Copywriting Defined

• Lesson 1: From the Instructor
• Lesson 2: Copywriting and the Value Journey
• Lesson 3: What is Copywriting
• Lesson 4: 3 Fundamental Rules of Selling
• Lesson 5: Defining the Prospect
• Lesson 6: Connecting with the Prospect
• Lesson 7: The Big Idea, The Power of One
• Lesson 8: Research Overview
• Lesson 9: Secret Simple Formula for a Successful Sales Letter
• Lesson 10: Recap: Everything You Already Know!

Module 2: Diving Deeper Into Effective Copywriting

• Lesson 1: The Theory of Resistance
• Lesson 2: Write Like You Talk
• Lesson 3: The Secret of Writing With Passion
• Lesson 4: The Power of Stories
• Lesson 5: Find Your Voice
• Lesson 6: Writing Your Story

Module 3: What is Your Copy Really Selling?

• Lesson 1: It’s All About The Benefits
• Lesson 2: The Future Benefit
• Lesson 3: Lead Magnet Checklist
• Lesson 4: Deeper Benefits
• Lesson 5: Your Unique Selling Proposition

Module 4: Persuading Your Prospec

• Lesson 1: Connecting With Your Prospect
• Lesson 2: Myth of “You”
• Lesson 3: The Principle of Intimacy
• Lesson 4: Power Emotions
• Lesson 5: 4 Examples of Core Buying Emotions in Copy
• Lesson 6: The Golden Thread
• Lesson 7: The 4-Legged Stool

Module 5: Anatomy of a Successful Sales Promotion

• Lesson 1: Headlines
• Lesson 2: Leads
• Lesson 3: The Sales Argument
• Lesson 4: The Close
• Lesson 5: Guarantees
• Lesson 6: The P.S.
• Lesson 7: The Secret of Transupstantiation
• Lesson 8: Putting it Together

Module 6: Copywriting Secrets from the Masters

• Lesson 1: Copywriting Secrets 1-10
• Lesson 2: Copywriting Secrets 11-20
• Lesson 3: Copywriting Secrets 21-30
• Lesson 4: Copywriting Secrets 21-30
• Lesson 5: The End & Getting Certifie

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