eCommerce Academy – Email Marketing Advanced

Learn how to make email marketing the #1 revenue generator for your online store

What You’ll Learn In Email Marketing Advanced

Module 1 | Welcome to Advanced Email Marketing

• A. Introduction to Advanced Email Marketing

Module 2 | Advanced Deliverability

• A. Using Data to Understand Deliverability
• B. Improving Deliverability Through Data & Testing
• C. Understanding Lead Attribution
• D. Understanding Engagement and Practices for Re-engagement
• E. Advanced List Hygiene
• It’s Quiz Time!

Module 3 | Segmentation Strategy

• A. Understanding Segments: Breaking Down Your Value Segments
• B. Strategy: Expanding Your Mind For Different High Value Segments
• C. Strategy: 20-60-20 – Using MVC to Identify and Target
• D. Strategy: Leveraging Tags for Action Based Segmentations
• E. Strategy: Leveraging Behavior as a Segment
• It’s Quiz Time!

Module 4 | Campaign Strategy

• A. Strategy: Planning Your Entire Campaign Before Hitting Send
• B. Strategy: Holiday Prep & Segmentation
• C. Strategy: Advanced Experiment Testing
• D. Strategy: Hyper-personalization – Beyond First Name and Email
• E. Strategy: Using A.O.R. to Drive CLTV
• It’s Quiz Time!

Module 5 | Automation Strategy

• A. Strategy: Cross-selling, Upselling – When, Where and How
• B. Strategy: Using Their Behavior and Data to Drive Results
• C. Strategy: Content Marketing for eCommerce to Brand Build
• It’s Quiz Time!

Module 6 | Wrap Up & Final Quiz

• A. Wrapping Up Advanced Email Marketing
• Final Quiz!

Sale Page: eCommerce Academy – Email Marketing Advanced

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