GetRespones – Email Marketing
Description
Is there still a place for email? And where does it fit with other digital marketing channels and tools? In this certified course, you’ll learn how to:
- Harness the power of email subscription.
- Craft the perfect marketing message.
- Build a list of engaged contacts.
- Convert clicks into sales.
- And much more!
What will you learn?
In this course, you’ll discover how to create an effective email marketing strategy with list building, copywriting, email personalization, A/B testing, deliverability, and other essential best practices.
MODULE 1: INTRODUCTION TO EMAIL MARKETING
- How Brands Use Email Marketing
- The Anatomy of a Successful Email Marketing Campaign
- The Role of Email in Multichannel Marketing
- Email Communication Strategy: What, Why, and How?
- Justyna Bakker-Rakowska Justyna Bakker-Rakowska
- Harnessing the Power of a Subscription
- You will be able to clearly articulate how a successful newsletter can drive revenue.
- Treating Your Email Newsletter Like a Product
MODULE 2: LIST BUILDING AND MANAGEMENT
- The Basics of List Building and Management
- What’s a Good Email List?
- The Dos and Don’ts of List Building
- You will learn the best practices to grow your email list.
- Using Lead Magnets to Build Your List
MODULE 3: CREATING EFFECTIVE EMAILS
- A Quick Guide to Email Types
- Elements of an Email
- Using Personalization in Email Marketing Campaigns
- Creating Effective Emails – Best Practices
- Email Copywriting and Content Essentials
- Email Opens: How to Write Catchy Subject Lines
- The Basics of Email Analytics
- Email Clicks: How to Get High CTRs
- Creating a Format for Your Content
- You will understand the value of a consistently formatted email subscription.
- Attaching a Person to Your Email Communications
MODULE 4: DELIVERABILITY AND COMPLIANCE
- ESP’s Role in Email Marketing
- Spam and Blacklists
- List Hygiene
- Making an Appointment with Your Audience
- You will understand the power of micro-dayparting and how to create a valuable appointment with your audience.
MODULE 5: ADVANCED EMAIL MARKETING
- Dynamic Content in Email
- Email Conversion. Converting Clicks to Sales
- The Secrets of Successful Testing in Email
- How to Test Your Subject Lines
- You will learn the most effective techniques to test subject lines in your emails.
FINAL EXAM
- Final exam
Sale page: GetRespones – Email Marketing
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