GetRespones – Email Marketing

GetRespones – Email Marketing

Description

Is there still a place for email? And where does it fit with other digital marketing channels and tools? In this certified course, you’ll learn how to:

• Harness the power of email subscription.
• Craft the perfect marketing message.
• Build a list of engaged contacts.
• Convert clicks into sales.
• And much more!

What will you learn?

In this course, you’ll discover how to create an effective email marketing strategy with list building, copywriting, email personalization, A/B testing, deliverability, and other essential best practices.

MODULE 1: INTRODUCTION TO EMAIL MARKETING

• How Brands Use Email Marketing
• The Anatomy of a Successful Email Marketing Campaign
• The Role of Email in Multichannel Marketing
• Email Communication Strategy: What, Why, and How?
• Justyna Bakker-Rakowska Justyna Bakker-Rakowska
• Harnessing the Power of a Subscription
• You will be able to clearly articulate how a successful newsletter can drive revenue.
• Treating Your Email Newsletter Like a Product

MODULE 2: LIST BUILDING AND MANAGEMENT

• The Basics of List Building and Management
• What’s a Good Email List?
• The Dos and Don’ts of List Building
• You will learn the best practices to grow your email list.
• Using Lead Magnets to Build Your List

MODULE 3: CREATING EFFECTIVE EMAILS

• A Quick Guide to Email Types
• Elements of an Email
• Using Personalization in Email Marketing Campaigns
• Creating Effective Emails – Best Practices
• Email Copywriting and Content Essentials
• Email Opens: How to Write Catchy Subject Lines
• The Basics of Email Analytics
• Email Clicks: How to Get High CTRs
• Creating a Format for Your Content
• You will understand the value of a consistently formatted email subscription.
• Attaching a Person to Your Email Communications

MODULE 4: DELIVERABILITY AND COMPLIANCE

• ESP’s Role in Email Marketing
• Spam and Blacklists
• List Hygiene
• Making an Appointment with Your Audience
• You will understand the power of micro-dayparting and how to create a valuable appointment with your audience.

MODULE 5: ADVANCED EMAIL MARKETING

• Dynamic Content in Email
• Email Conversion. Converting Clicks to Sales
• The Secrets of Successful Testing in Email
• How to Test Your Subject Lines
• You will learn the most effective techniques to test subject lines in your emails.

FINAL EXAM

• Final exam

Sale page: GetRespones – Email Marketing

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