Lucidious – Streaming Growth Through Digital Marketing

A step-by-step guide to generating real fans online from instructors Ari Herstand and Lucidious.

Your fans exist online.

You need to find them.

It’s no surprise that music discovery is happening on Spotify and the other streaming services. Yes, playlists are a driving force. And when an artist’s song gets included on a popular playlist, their streams can skyrocket overnight.

I’ve heard of artists who were able to quit their day jobs because they got included on a few hot playlists which earned them millions of streams a month (thousands of dollars a month), only to get dropped from those playlists and have to go beg for their job back when their streams dropped to virtually zero.

Because that’s the thing. Getting included on hot playlists may bring in a lot of streams (from many listeners) in a short amount of time.

But these are not your fans.

They could be. But they’re not right now. They are fans of the playlist that your song got included on. And when your song gets removed, those listeners aren’t following through to your profiles to stay in touch with you.

We are living in an era where there are artists with millions of streams on Spotify who cannot draw 50 people to their local shows.

We’ve become too obsessed with playlists. Depending on playlists for revenue is incredibly unstable. You don’t just want streams. You don’t just want monthly listeners. You want fans. Who stick with you for life – no matter the platform that’s hot at the moment.

Of course we know that Instagram is one of the best engagement tools that artists have at their disposal right now. And it’s most fans’ favorite way to keep up with (and interact) with their favorite artists. It’s hot right now. Will it be just as hot in 2 year? Who knows. But right now, it’s one of the best tools artists have to grow and cultivate their fanbase.

And it has become one of the best ways to find where your fans exist and get them into your world.

Stop waiting around for a label to come along and sign you. If you have no true fans, labels aren’t interested. Period.

You have to build your movement on your own first.Then when you have die hard fans following everything you do, labels, managers and agents will beg to work with you. And then you can decide if you want to sign with them or continue on your own. But at that point, you have the power. You don’t need them. They need you.

This is what you’re working towards.

The labels haven’t implemented these strategies.Yet. They will. But what Lucidious has done is so flexible and nuanced that labels aren’t able to keep up or move quick enough to capitalize on the tools available today.

Managers are ing to take notice. And the best ones are utilizing these strategies to rapidly excel their clients’ growth.

It’s time to make it happen.

What You’ll Learn In Streaming Growth Through Digital Marketing?

COURSE INTRO

• Intro
• Course Assets

CHAPTER 1: GETTING SET UP

• Lesson 1: Business Manager
• Lesson 2: Assigning Page Ownership & Admins
• Lesson 3: Setting Up an Ad Account (Old FB Look)
• Lesson 3: Setting Up an Ad Account (New FB Look)
• Lesson 4: Navigating Business Manager
• Lesson 5: Facebook Pixel Creation (Old FB Look)
• Lesson 5: Facebook Pixel Creation (New FB Look)

CHAPTER 2: MUSIC & VIDEO CONTENT

• Lesson 1: Your Music
• Lesson 2: Video
• Lesson 3: Setting up Your Profile

CHAPTER 3: SETTING UP YOUR AD

• Chapter Intro
• Lesson 1: Getting Familiar
• Lesson 2: Creating Your Audience
• Lesson 3: Link Creation, Access Token, & Data Tracking
• Lesson 4: Spotify Growth
• Lesson 5: Apple Music Growth
• Lesson 6: Instagram Follower Growth
• Lesson 7: Rules & Recommendations

CHAPTER 4: MANAGING YOUR AD PERFORMANCE

• Lesson 1: Analyzing Results
• Lesson 2: What to Do When Results Are Low or Cost Is High

CHAPTER 5: ANALYZING YOUR GROWTH

• Lesson 1: Spotify
• Lesson 2: Apple Music
• Lesson 3: Instagram

CHAPTER 6: LONG TERM GROWTH

• Lesson 1: Retargeting
• Lesson 2: Fan Optimization & Custom ArtistHub Audiences

BONUS LESSON 1: FACEBOOK OBJECTIVES OVERVIEW

• Lesson 1: Overview

BONUS LESSON 2: HOW TO GET ON SPOTIFY PLAYLISTS

• Lesson 1: How To Submit to Official Spotify Playlist Editors
• Lesson 2: How To Use Spotify to Find Playlists and Editors
• Lesson 3: How To Use Chartmetric to Find Playlists and Editors

BONUS SECTION

• Ari’s Take x the MLC presents: How To Get All Your Music Royalties
• Conversion Campaign Setup

LIVE Q&A SESSIONS

• Lucid x Jenny Q&A – 9-15-22 (Algorithmic suppression, creative evolution, visual stimulation, being yourself, TikTok vs. IG)
• Ari x Lucid x Jenny Q&A – 8-15-22 (Placements, ISRC Codes, Waterfall Releases, Pre-Saves)
• Ari x Lucid x Jenny Q&A – 7-7-22 (Visuals, Ad Sets, Feed Aesthetic, Boosting Posts, Spotify Bio Hyperlinks)
• Ari x Lucid x Jenny Q&A – 6-6-22
• Ari x Jenny Q&A – 2-28-22
• ATA Team Live Q&A – 1-18-22
• Ari x Lucid x Ellie Kim – 8-4-21 (TikTok Conversation)

Sale Page: Lucidious – Streaming Growth Through Digital Marketing

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